product expansion

product expansion
1) марк. товарная экспансия (выведение товаров компании на новые сегменты рынка или на новые географические рынки)
2) марк. расширение ассортимента (добавление в ассортимент компании новых товаров или модификация товаров компании с учетом новых потребностей рынка)

Англо-русский экономический словарь.

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Смотреть что такое "product expansion" в других словарях:

  • Operator product expansion — Contents 1 2D Euclidean quantum field theory 2 General 3 See also 4 External links 2D Euclidean quantum field theory …   Wikipedia

  • Product Red — Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics (UK International), Gap, Emporio Armani, Hallmark (US) and Dell. It was… …   Wikipedia

  • Product information management — or PIM refers to processes and technologies focused on centrally managing information about products, with a focus on the data required to market and sell the products through one or more distribution channels. A central set of product data can… …   Wikipedia

  • product market expansion grid — UK US noun [C] MARKETING ► ANSOFF MATRIX(Cf. ↑Ansoff matrix) …   Financial and business terms

  • Expansion joint — For the railway specific expansion joints, see Breather switch. Expansion joint on a bridge An expansion joint or movement joint is an assembly designed to safely absorb the heat induced expansion and contraction of various construction materials …   Wikipedia

  • Product key — A Product key (also referred to as a CD key ) is a specific software based key for a certain program or a computer game. It is used to identify that the copy of the program/game is original. Activation is sometimes done offline simply by entering …   Wikipedia

  • Expansion Option — An embedded option that allows the firm which purchased the real option to expand its operations in the future at little or no cost. An expansion option, unlike typical options which obtain their value from an underlying security, receives its… …   Investment dictionary

  • Expansion chamber — An Expansion chamber is an exhaust system used on a two stroke cycle engine to enhance its power output by improving its volumetric efficiency. It makes use of the energy left in the burnt exhaust exiting the cylinder to aid the filling of the… …   Wikipedia

  • Expansion team — An expansion team is a term used for a brand new team in a sports league. The term is most commonly used in reference to the North American major professional sports leagues, but is applied to sports leagues worldwide that use a closed franchise… …   Wikipedia

  • Expansion — The phase of the business cycle when the economy moves from a trough to a peak. It is a period when business activity surges and gross domestic product expands until it reaches a peak. Also known as an economic recovery . An expansion is one of… …   Investment dictionary

  • product — / prɒdʌkt/ noun 1. something which is made or manufactured 2. a manufactured item for sale ▪▪▪ ‘…today new marketing is about new products based on consumer understanding and technology’ [Marketing Week] ▪▪▪ ‘…consistency of product is probably… …   Marketing dictionary in english

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